They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.
Mandi Cooper, FastBuy Properties
We've recently started using Big Surf for PPC and have been hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign.
Caledonian Driver Training
Calum at Big Surf Digital was available at short notice to deliver a comprehensive training session on SEO. We wouldn't hesitate in recommending his services.
H. Miller
I needed some advice on marketing my website through google ads and Calum put me in the picture. He gave me loads of his time, even though he is obviously a very busy man. He is skilled and professional at what he does.
Stuart, The Academy of Professional Celebrants
Since Big Surf Digital have optimised my site, my rankings have increased considerably for my keywords and are continuing to do so. The impact on my business has been noticeable. I would have absolutely no hesitation in recommending them to prospective clients.
Rachael Roberts
Find out how much an SEO campaign could cost for your business.
Hi, my name is Calum Macleod and I started Big Surf Digital in 2013. I began my career as a web designer before becoming a PPC and SEO consultant.
Over the years I've worked on all kinds of sites, from car sales and property to online shops and wedding planners. I've personally run SEO campaigns in a number of countries including the UK and US.
What I find fascinating about SEO.
Every website is different, with its own issues and opportunities, and after working on so many different sites I know for a fact that with enough data and resources I'll be able to find the right combination of keywords and landing pages to make a big impact.
My team and I can run an SEO or PPC campaign that will increase traffic and sales over time.
Higher Google rankings
Our SEO Glasgow services will get you listed on page one of Google, Yahoo and Bing for keywords related to your business. Check out our ranking results from previous campaigns.
More website traffic
A boost in Google rankings will bring more traffic to your website from potential customers.
More enquiries and sales
Our goal when working with a client is to increase traffic and sales. We'll use conversion rate optimisation techniques to refine your website's sales funnel until it performs well.
Campaign monitoring and reporting
We'll use Google Analytics to create monthly reports to show you how much traffic you're getting and which traffic sources are delivering sales and enquiries.
Customer reviews
Read some of our happy customer reviews on this site or click here to read on Trustpilot, or Google Reviews.
Some client quotes
"The impact on my business has been noticeable."
"...skilled and professional."
"..very impressed with the knowledge and the results achieved."
Click the button below to get in touch for a quote, or read on to see some of our campaign results.
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These are real stats from real campaigns. One client received an increase in transactions of 133%. Another saw leads increase by 94%.
Sept 2026 update - We recently increased one clients enquiries by 300% within the first three months. We increased the enquiries of a UK franchise from 50 to 100 in the second month, then 200 in the third month.
SEO campaign for online retailer - Increased revenue by 116%
PPC campaign for property company - Increased leads by 31%
SEO campaign for US Gear manufacturer - Increased enquiries by 94%
PPC campaign for driving School - Increased enquiries by 633%
We can do the same for you.
Get in touch today
Our prices start at £400 per month. The final cost will depend on the competitiveness of the keywords you're looking to target. The more searches there are for the keywords the more difficult it could be to rank for, but the more valuable they could be to achieve.
We provide SEO services in Glasgow and further afield which are run on a rolling month to month contract. Campaigns can be cancelled at any point, so we have the constant incentive of keeping our clients' campaigns performing well.
1. Tell us the URL of your website and your email address.
2. We'll carry out some free keyword & competitor research.
3. We'll email you a free, no-obligation quote.
The table below shows some of the keyword positions we have achieved for our clients.
| Keyword | Monthly Searches | Google Position before SEO | Google Position after SEO |
|---|---|---|---|
| Used taxis | 260 | 4 | 1 |
| Renewable energy consultants | 2600 | Not in top 50 | 1 |
| High speed gearing | 6600 | 18 | 1 |
| Gearbox repair | 260 | 5 | 1 |
| We buy any house Scotland | 110 | 15 | 1 |
We offer Glasgow SEO services that will get you listed higher up in Google, Yahoo and Bing for keywords related to your business.
As your business starts appearing on the first page of search results, your website will be seen by more customers. Check out our results from previous campaigns.
An improvement in Google rankings will bring more traffic to your website from potential customers. To increase traffic our Glasgow SEO strategy will target a wide range of keywords.
An average campaign will often include hundreds of keywords. In some cases we may suggest running a joint SEO & PPC Campaign.
Our main goal when working with a client is to increase sales. If your website isn't user friendly we will use conversion rate optimisation techniques to refine your website's sales funnel until it performs well.
Any extra design or coding work will be included within your campaign fee.
We've been providing SEO in Glasgow since 2013. Since then we've provided SEO services for a range of Scottish companies across multiple industries. Originally we provided website design and development and Ecommerce stores alongside SEO and PPC. In the last decade though we've switched to focus on SEO, PPC and CRO only.
Some of the projects we've worked on:
If you're a big or small company looking for SEO in Glasgow we'd love to hear from you.
Get A QuoteWe run SEO & PPC campaigns for a range of companies in Glasgow, the UK and the US, from small businesses to multinationals.
1. We specialise in SEO & PPC
Internet marketing campaigns can make a business more successful than ever. SEO & PPC campaigns can help your site to rank at position one in Google for popular keywords, and the effect on your business can be huge. We specialise in SEO & PPC campaigns and help all kinds of businesses to succeed online.
2. We’ll suggest what’s best for your business
We don’t want you to waste your budget on marketing that doesn’t work. If we don’t think that SEO or PPC is right for your business we’ll tell you. In some cases it may be too costly to compete with the companies currently ranking on page one. In which case PPC may be the best way forward.
In other cases there may not be any search demand for what you offer. In such cases we’ll give you the facts so you can make an educated decision.
3. We test and measure everything
We put together comprehensive monthly reports for all our clients. We use these reports to analyse your campaign's performance to identify which areas require work. We’ll refine each element of your campaign and website until it delivers sales for your business.
Increasing your sites' conversion rate is key to increasing sales and enquiries through your site. Read about how we use CRO to improve conversion rates.
4. We're an SEO company in Glasgow that's been working successfully in the SEO industry for over 17 years.
If you were to search in Google for particular SEO search terms we appear in the top 10 out of hundreds of companies. We have accumulated years of experience and knowledge of SEO and have developed a trustworthy reputation which we aim to maintain.
Preliminary keyword analysis / Site strength analysis / Analysis of competing sites in Google / Monthly traffic estimates / A cost for an SEO campaign
We'll carry out this research then work out a cost for your SEO Glasgow campaign. You are then free to take the information and go no further with it, or sign up for an ongoing campaign.
Get A QuoteSEO stands for Search Engine Optimisation and is the process of improving the quality and increasing the quantity of search traffic to a website. It could also be described as the process of getting a web page to appear higher up the search engine results pages.
The point of SEO is to get a site to rank on page one of Google for a range of keywords so that customers see it and visit the site. SEO can greatly increase the amount of organic unpaid traffic that a site receives.
We provide SEO as a monthly service. There are many reasons for this including the time involved in keyword research and content optimisation as well as the time it takes Google to find and factor in new links. One of the key reasons is that progress needs to be monitored, analysed and acted upon over months to ensure substantial progress. Read about what's involved in an SEO campaign.
The cost of SEO varies. There are some companies offering SEO for £99 whereas some of the biggest agencies will charge thousands of pounds per month.
Our SEO campaigns start at £400 per month, but vary in price depending on the keywords and competitiveness of the market you’re targeting.
For a quote get in touch today.
SEO will normally take at least 6 months to show serious progress on keyword rankings. This can vary greatly based on the competitiveness of the market and the starting strength of the site that is being worked on. Check out our previous results.
In short, no. There are many different tasks which need to be taken care of to improve a site's Google rankings. Page speed, Meta titles, mobile friendliness and 301 redirects are just a few. When you sign up for one of our SEO campaigns all of the important SEO elements of your site will be taken care of and optimised, within the set monthly cost of your campaign.
Yes, we have worked on SEO and Google Ads campaigns for companies operating in the UK, US, Canada, Germany, Australia, France, Italy, Spain and South Korea. Wherever you're based we can help you to rank, run ads and bring in traffic from a range of different countries.
SEO can be a great asset to your business. Through an SEO campaign it's possible to increase traffic from search engines. By generating high quality traffic for your business that is likely to convert into sales we can help you to grow your business. SEO for your Glasgow business can be the difference between your customers finding your site or your competitors.
Welcome to Big Surf Digital. We are an SEO agency that can help you get more traffic to your website. Out of all of the digital marketing options available Search Engine Optimisation can have the biggest impact on the success of your site. Ranking at the top of Google for keywords that your customers search for can deliver constant traffic and regular sales. Our SEO campaigns work to increase traffic to your website by pushing up keyword positions in Google through well researched techniques.
As a professional Glasgow SEO company, we strive to make the campaign process as transparent as possible with comprehensive monthly reports and regular updates. You will be kept informed every step of the way as to how your campaign is progressing.
If you're looking for an SEO agency Glasgow has a range of companies to choose from. Big Surf Digital is backed by expert SEO knowledge accumulated over 17 years of working in the industry. The founder Calum Macleod has worked as an SEO consultant on a wide range of sites covering ecommerce, kitchens, vehicle sales, renewables, property, engineering and accounting.
We provide monthly SEO services based around the number of hours spent per month on a campaign. If you are looking for expert help with search engine optimisation in Glasgow or further afield then get in touch today. We work with all manner of companies in the UK, and the US.
Our overall SEO process is the same for each client. Keyword research, on-page optimisation, link building and reporting. Within these four categories though, there can be hundreds of different tasks to complete and decisions to make. The list below details some of the possible work that may be carried out during your SEO campaign. The work carried out on your site will depend on the site's condition.
When we start your campaign keyword research will be carried out to identify the most relevant keywords. The data used will include Google Keyword Planner monthly searches and keywords from competitor sites. Search volumes and competition levels will be analysed to determine the most appropriate keywords to target. To ensure constant ranking increases a wide range of long and short tail keywords may be included in the campaign.
Once we’ve determined which keywords it will be possible to rank highly for we put together a strategy that will include any necessary changes to the code, structure and content of your site. Google's algorithm uses over 200 signals or ranking factors in determining where a site ranks. We'll address all of the most important of these.
This can include: Optimisation of Meta titles and descriptions / Optimisation of on-page content / Alt tags / Source code optimisation / Content duplication and Panda algorithm checks / URL structure optimisation / Internal linking / Page speed optimisation.
Once the initial optimisation of your site is complete the next stage will be link building to prove your site's worth to search engines. Link building is an important part of any SEO campaign. Essentially Google considers a link from one site to another as a vote of confidence in the value of the recipient page. As such, links are one of the deciding factors in how Google determines which sites are ranked at the top of search listings and should form part of any well-structured SEO campaign.
Link quality is significantly more important than quantity and we will carry out a carefully controlled link building campaign to identify new link building opportunities in order to maximise relevant traffic to the site.
We will use Google Analytics to measure the performance of your site. The data will be used to improve the effectiveness of the campaign and to increase ROI. Key to any SEO campaign is the ability to measure the impact of changes made to site content and the effect of on-page optimisation and link building. Keyword positions and traffic data will form the basis of monthly reports which will be used to identify campaign progress and inform future campaign decisions. We will include conversion data to show how many of your users convert into sales and prove the worth of the campaign.
It depends on the competitiveness of market you wish to target and the current strength of your site. Our SEO campaigns start at £400 per month but can cost upwards of £1000 per month depending on the specifics of the site.
1. Tell us the URL of your website and your email address
2. We'll carry out some free keyword & competitor research
3. We'll email you a free, no-obligation quote
The keywords for your campaign can include local, national or international terms. For example, you may be a business based in Glasgow but you may sell to customers in Glasgow, throughout the UK and Europe. In which case you may wish to target keywords based around your business location as well as other key cities and countries.
By optimising for local terms we will be able to improve your rankings in the Google organic results as well as the local business results. Reviews, citations, link building and optimisation of your business profile will be carried out to ensure that your business receives a share of the local search traffic available.
Read more about local SEO
If you need to generate enquiries what better way than letting customers find your business right when they're looking to buy. With SEO your site gets optimised and your website gets found at the top of the search engines by prospective customers. This is literally the opposite of cold calling and emailing. Instead of finding it a struggle to get customers to take your calls, they will call you, looking to buy what you're selling. With one of our effective SEO campaigns we can make sure your site gets found by the right people.
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SEO is a huge subject with a long history that can seem daunting to newcomers. Rest assured we are experts in SEO so that you don't have to be. Here is some more information about how Google and SEO work to bring you up to speed.
SEO came about after the first search engines were created, when webmasters realised that being ranked at the top of search results would get a site more traffic. They started a process of reverse engineering the search engines' algorithms to try and understand which website features impacted their sites’ visibility in the search results. Alta Vista and Ask Jeeves were some of the most popular search engines until Google came along. Googles’ patented PageRank algorithm was the backbone of Googles' system. By counting how many links a web page had it would determine the pages popularity and importance in search results allowing it to determine which pages ranked where. The quality of the site giving the link would also be considered.
Google uses web crawlers to crawl the web and index websites allowing its algorithms to sort through, categorise and rank them. Google regularly makes change to its algorithms to improve the quality of its search results. Some of the biggest algorithm changes occurred with the Penguin and Panda algorithms which dramatically cut web spam from its results. Many SEO agencies used to impact the results by buying paid links and generating link networks in order to get their clients to rank in the top results. These techniques were and still are considered to be black hat link building techniques. White hat techniques follow Googles' search quality guidelines that it has set out and is based around creating a website that will attract links naturally.
The Panda algorithm was introduced to reduce the amount of low quality content in search results and ensure that website owners started to focus on improving the content quality on their websites if they wished to rank well in Google. These two algorithms used to run independently of the core Google algorithm but were both combined into it over time. Since then there have been numerous further changes including the introduction of BERT, Rankbrain, Hummingbird, mobile friendly and speed updates. Googles’ algorithms have become incredibly complex and carrying out SEO for websites has changed with it.
If you need Google traffic in particular some preliminary keyword research could prove useful. We often have people come to us for SEO or PPC once they’re already up and running, or after committing to a particular course of action. It’s often on a timeline that looks like this:
Business idea > create product > get service up and running > create a website > Invest in SEO, PPC.
For some companies that can work great but we also see cases where new businesses are priced out of the market and some keyword research would have been extremely useful at the business idea stage.
The first thing we do when we get a new enquiry in is some keyword research. This can quickly shed light on the following:
After looking into some suitable keywords and analysing the competition we can quickly tell you what kind of monthly budget will be needed to bring in sales, alongside timescales for when this is achievable.
We will also be able to tell you how much a suitable click may cost in Google Ads. We can put together budget estimates to show you how much monthly ad spend you will need to bring in sales. If Google Ads and SEO costs for your market are too expensive it can be useful to know before you’ve invested in other areas of your business. Some data at this stage can also show up other potential options.
If sales from Google traffic are essential to your plan you will also need a website that can convert traffic into leads and sales at a high rate. A good conversion rate can be the difference between a failing business and a successful one. That’s why we use conversion rate optimisation (CRO) techniques on all of our Google Ads campaigns to make them cost effective. CRO combined with a Google Ads campaign can also be used to create a high converting website from scratch.
If you are just starting out in business we can provide you with free preliminary keyword research with possible campaign costs and estimated timescales for results.
Read more
SEO can have a huge effect on the success of a business. We know it, you know it, but how do you convince your boss? We often produce quotes for people who would like to start an SEO campaign, but need to convince their managers first.
Explaining how SEO works can be difficult at the best of times so we’ve set out some of the main benefits of SEO below.
Benefit 1. More people will visit your website
Short explanation: It will get more people to visit your site, and they’ll keep coming.
Longer explanation: SEO will get your site onto page one of Google when users search for particular keywords. This will bring in more clicks which will also lead to more enquiries or online sales. Getting to the top of Google for a competitive keyword can bring in a steady stream of quality traffic. Getting to the top for hundreds of keywords can bring in tens of thousands of clicks a month. The potential for most businesses is huge.
Benefit 2. SEO is much more effective than traditional advertising
Short explanation: SEO will get people to visit your site that actually want what you’re selling.
Longer explanation: Google traffic is one of the highest quality traffic sources you can get. When people need to buy a product or find a service they turn to Google. That is what makes SEO, and PPC so effective. The people carrying out searches are actively looking to buy something, or find specific information. Compare that to print media, web banner advertising or social media where people are more passive and not necessarily looking to buy. Social media in particular often has a very low conversion rate compared to Google traffic.
Benefit 3. An instant trust and credibility boost for your business
Short explanation: Your business will be listed amongst the top competitors in your industry.
Longer explanation: Increased traffic is the main benefit of SEO but ranking in the top 5 of Google will also help your company’s reputation and foster trust with prospective customers. For example, if your business is ranked amongst John Lewis, Amazon and Argos in the Google search results this can create the impression that you are of a similar size or quality to these big brands. If you’re a small company then appearing on page one can give an instant boost in credibility with customers old and new.
Benefit 4. SEO allows you to expand into areas where you don’t have a presence
Short explanation: Show up in Google when people search for your services in a particular city or region.
Longer explanation: SEO can help you to bring in business from all over the country, or different countries around the world. It’s possible to target location based keywords even if your business is not physically in that location.
Benefit 5. Long lasting effects
Short explanation: SEO will continue to bring in traffic even if you end your campaign.
Longer explanation:
The impact of an SEO campaign is not something that will go away when you stop your campaign. The Google rankings that your site achieves and the subsequent rise in traffic will continue for a time. If competitors are actively working to push past your site in the rankings you will be overtaken at some point, but traffic won’t disappear altogether.
Get A Quote For SEO
